Computer arts, media arts, animation, and graphic design represent one of today’s fastest growing fields. Bachelor of Computer Arts is a multidisciplinary degree program that provides students with the creative, technical and communication skills. Students in the program are geared up to take challenging careers in arts, media, video production. They are offered courses from areas of arts, communication, media, digital media, business and design fundamentals.
The program offers a comprehensive coverage of basic principles of arts, design and multimedia through to the final artistic productions. It offers specialization in Graphic Design, Media Production, and Animation & Multimedia.
Industry trends indicate an exponential increase in demand for specialists with creative talent, artistic expression, technical expertise, aesthetic sense, and media understanding. With advances in digital technology and its integration with the field of arts, new areas of design and expression have emerged. These include digital drawing, digital imaging, graphic design, product design, advertising design, computer animation, and visual effects.
Animation & Multimedia
The Animation & Multimedia specialization focuses on providing the conceptual, technical, and visual design skills required to create multimedia applications and environments. Students build a strong foundation for a multimedia design career by learning design principles, narrative structure, storyboarding, digital imaging, basic action scripting, video and sound editing, motion graphics, and interaction design.
The specialization aims to provide the academic and practical base covering the creative, design, technical and business skills necessary within the multimedia field. Students will be able to acquire in-depth knowledge of the process of creative thinking and concept development, as well as the technical skills needed to produce lively and creative content, and the business acumen and professional competency to be an efficient and effective member of a multimedia business or enterprise.
Multimedia Lab
To enable the students to meet the above objectives, a special lab is made available with state-of-the-art software and hardware tools. The equipment includes video capturing equipment, production video equipment, sound mixers, editing equipment etc.
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